Resources
Understanding AI visibility
Clear, jargon-free explanations of how AI assistants find, describe and recommend businesses — and what you can actually do about it. No hype, no invented statistics.
10 guides across 4 topics. Written for business owners, not search specialists.
Fundamentals
Start here if the vocabulary is new. What the terms mean and why they matter.
4 guides
- Fundamentals5 min read
What is AI visibility?
AI visibility is whether AI assistants find your business, describe it correctly and include it when buyers ask what to choose. Here is how it works.
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- Fundamentals5 min read
What is AEO (Answer Engine Optimisation)?
AEO is the practice of structuring your content so answer engines can extract, quote and attribute it. Here is what the work involves, in plain English.
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- Fundamentals5 min read
What is GEO (Generative Engine Optimisation)?
GEO is the practice of shaping what generative AI systems know about your business — not just your own website. Here is what that means in practice.
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- Fundamentals6 min read
Why AI brand accuracy matters
When an AI assistant describes your business incorrectly, the buyer hears a confident fact. Here is why that happens, what it costs and how to correct it.
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Strategy
How the shift changes decisions about where your effort and budget should go.
3 guides
- Strategy6 min read
AEO vs SEO: what actually changes
A practical comparison of answer engine optimisation and search engine optimisation: what carries over, what genuinely changes, and what to do about it.
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- Strategy6 min read
How does ChatGPT choose which businesses to recommend?
Nobody outside the platforms knows the exact rules. Here is what can honestly be said about how AI assistants assemble a recommendation, and why it varies.
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- Strategy6 min read
AI search vs Google search
How AI answers and traditional search results differ in behaviour, competition and measurement — and why most businesses need to pay attention to both.
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Measurement
How to get an honest reading from systems that answer differently every time.
1 guide
- Measurement7 min read
How do you measure AI visibility?
There is no rank tracker for AI answers. Here is how to measure AI visibility honestly: a fixed prompt set, repeated sampling and six things to record.
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How-to
The practical sequence: what to do, in what order, and what to expect.
2 guides
- How-to7 min read
How can businesses appear in AI search?
A practical sequence for getting your business into AI answers: fix your facts, publish a source of truth, earn corroboration and open up retrieval access.
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- How-to7 min read
How to improve your AI visibility
A prioritised programme for improving AI visibility: establish a baseline, diagnose which problem you actually have, and sequence the work over 90 days.
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How we write these guides
Every guide explains its terms the first time they appear, and says plainly where knowledge runs out. Generative AI systems are non-deterministic — the same question can produce a different answer on a second attempt — and no platform publishes the rules it uses to choose which businesses to name.
So you will not find quoted percentages we cannot source, predicted rankings, or promises about placement in AI answers. Where we describe how these systems appear to behave, we say that it is observation rather than documentation.
See what AI says about your business
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