Platform
Gemini visibility
Google’s assistant is only half of the Google question. The other half — AI Overviews inside search results — is a separate surface with its own behaviour. Here is what makes a business surface in either, the signals you control, and how to see where you stand.
AI Says audits your website — the foundation every AI platform draws on. To see what ChatGPT, Gemini, Claude, Perplexity or Google AI are saying about you today, our specialists review those platforms directly during a consultation. AI Says is independent and is not connected to any AI platform.
The distinction that matters
Two Google surfaces, measured differently
A business can be recommended by the assistant and absent from the search summary, or the reverse — so each surface deserves its own review.
| Gemini | Google AI Overviews | |
|---|---|---|
| Where it appears | An assistant you open and converse with | Above conventional results on a search page |
| How the user arrives | Types a question in conversation | Types a query into search as usual |
| Typical question shape | Long, qualified, follow-up driven | Short, keyword-like, single-shot |
| Citation behaviour | Links some claims, varies by answer | Links a small set of supporting pages |
| What the AI Says audit measures | Readiness signals on your own website | Readiness signals on your own website |
| Who reviews actual visibility | A specialist, during a consultation | A specialist, during a consultation |
Two surfaces, reviewed by a specialist
AI answers shown above traditional search results. Requires a licensed SERP data source. Because each surface behaves differently, a specialist reviews Gemini and AI Overviews separately in your consultation, using real customer questions, so you see exactly where you appear and where competitors are chosen instead.
Why Google-adjacent answers reward entity hygiene
Google has spent well over a decade building a structured understanding of businesses as entities rather than as web pages — names, categories, locations, service areas, relationships, the lot. Generative answers in the Google ecosystem inherit that work. The practical effect for a business is that entity hygiene is disproportionately valuable here compared with a purely conversational assistant.
Entity hygiene means one thing above all: the same facts, stated the same way, everywhere they appear. Your legal name on your site, your Business Profile, your industry registrations and your directory listings should agree. Your trading address should be formatted consistently. Your primary category should not drift between “electrical contractor” on one source and “electrician and handyman” on another. Where sources disagree, a system resolves the conflict by lowering its confidence — and a business it is not confident about is a business it does not name.
This is also why businesses with a strong conventional search presence sometimes still get described poorly. Ranking proves your page is relevant to a query. It does not prove your identity is resolvable, and it does not prove that anything on the page is extractable as a standalone answer. Those are separate properties, and generative answers depend on all three.
What to fix first in this ecosystem
Reconcile your Business Profile with your own site, declare Organization and LocalBusiness schema that matches both, make your service areas explicit in words rather than implied by a map embed, and make sure each service you want to be named for has a page that answers a real question about it.
Step 2 — talk to an expert
See what Gemini and Google AI say about you
In a consultation, a specialist puts your customers’ questions to both, records what comes back, checks every claim about you for accuracy and researches which competitors are being named instead.
Being AI-ready doesn’t automatically make you AI-visible — but you can’t become visible without it. AI Says helps you build the foundation. Our experts help you understand how you compare, where your competitors are gaining ground, and what to do next.
Book a Call With an ExpertWhat a specialist reviews per platform
- Visibility — whether the answers name your business at all.
- Recommendation — whether you are actively put forward, not merely listed.
- Citation — whether a URL on your own domain is cited as support.
- Accuracy — how correct and complete the description was, claim by claim.
None of these four is produced automatically. What the consultation covers.
Failure patterns
Four mismatches that quietly cost you answers
All four are common, all four are invisible unless you look for them, and all four are inexpensive to correct.
Your category says one thing, your site says another
A profile category of "builder" against a site that positions you as a commercial fit-out specialist gives a system two incompatible identities. It will usually choose the simpler, less valuable one.
Your service area is drawn, not written
A map with a radius on it communicates nothing to a text-based system. If you cover six regions, the six names need to appear as words on the page and in structured data.
Your best answers live in a PDF or a gallery
Case studies as image carousels and capability statements as downloads are effectively invisible. If the substance is not in retrievable HTML text, it cannot be quoted.
Your strongest pages rank but do not answer
A page that ranks for a keyword while burying the answer under three paragraphs of positioning will be retrieved and then passed over in favour of a source that states the answer in its first line.
Questions
Questions about Gemini and AI Overviews
Gemini and Google AI Overviews are two different products. Gemini is an assistant you open and converse with; AI Overviews are AI-generated summaries that appear above the conventional results inside Google Search. They are reached in different ways and prompted by different kinds of question, so a business can appear in one and be absent from the other.
Search the questions your customers actually ask and look at the summary above the results — or have a specialist do it systematically in a consultation. AI Overviews live inside the search results page, so reviewing them properly means checking a spread of realistic, unbranded queries, noting which pages are linked and which businesses are named. The specialist does that alongside a review of Gemini itself.
Yes — your Google Business Profile strongly affects how confidently your business can be resolved as an entity, which is a precondition for being named. A complete, consistent profile (correct category, service area, hours, address and website) is one of the strongest corroborating sources a local business has. Any mismatch between it and your own site is a common reason a description comes out wrong.
Strong rankings help, because conventional discoverability feeds the retrieval step — but selection also favours pages that state a clean, extractable answer. Ranking shows your page is relevant; answerability decides whether a passage from it gets used. Strong rankings with weak answerability is a common pattern, and one of the most fixable.
The audit tells you whether your website gives the Google ecosystem what it needs to resolve you confidently and quote you. It checks retrievability, Organization and LocalBusiness schema, consistent naming, explicit service areas, answer-shaped content and corroboration elsewhere, scores them as your AI Readiness Score, and benchmarks your competitors’ websites on the same factors.
Book a consultation and a specialist will review Gemini and Google AI directly with you, alongside ChatGPT, Perplexity and Claude. They check whether you are named, recommended and described accurately for the questions your customers ask, and research which competitors are chosen instead. Booking is free.
AI Says is fully independent. AI Says is not affiliated with or endorsed by OpenAI, Google, Anthropic, Perplexity or other AI/search providers. Platform names are used descriptively to identify the services being assessed.
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