Free tool
A free, evidence-based read on whether AI systems can find, read and understand your business — built from your own website and your competitors’ websites, with the working shown.
No credit card. 32 measured signals · 3 free checks per day.
AI Says audits your website — the foundation every AI platform draws on. To see what ChatGPT, Gemini, Claude, Perplexity or Google AI are saying about you today, our specialists review those platforms directly during a consultation. AI Says is independent and is not connected to any AI platform.
Most businesses have never seen the version of themselves that a machine reads. You know what your homepage looks like. You have no idea what is left once the design, the photography and the animation are stripped away and all that remains is text, headings and markup — which is exactly the version an AI system works from.
The AI Visibility Checker produces that version and grades it. It answers a narrow, useful question: if an assistant were asked about a business like yours today, is there enough legible, structured, corroborated information on your site for the assistant to name you, describe you correctly and point a customer at you?
It is deliberately not a rank tracker. There is no ranking to track — an AI answer names two or three businesses and moves on. What the checker measures instead is whether you are the kind of business that is easy to include, and where the friction is if you are not.
It is written for the owner or marketing lead of a real business, not for a technical SEO audience. Every result is stated in plain English, and every result shows the evidence behind it. If we say your meta description is too short, we show you the description and its length. If we say your Organization schema is missing, we list the schema types we did find. You should never have to take a score on trust.
What you get back
Slow or heavily protected sites take longer. Anything we could not retrieve is reported as Not tested, never as a failure.
The audit
32 signals across the 5 readiness categories. Every one is read from your live site at the moment you run the check — none of it is inferred from a third-party index, and none of it comes from an AI platform.
If a machine cannot retrieve the page, nothing else on this list matters.
The only place you get to state plainly who you are, rather than imply it.
Whether there is enough substance for an AI system to treat you as a source.
Whether your pages are written in a shape an answer can be lifted from.
Independent corroboration that you are who you say you are.
Each signal carries its own points inside one of the 5 readiness categories, and those categories are weighted into your AI Readiness Score. Signals that could not be tested are excluded from the calculation rather than counted as zero — so a blocked robots.txt fetch lowers your confidence level, not your score. How the scores are built.
Scope
Knowing exactly what a measurement covers is what makes it useful. Here is how the free check fits into the bigger picture.
The report is measured from websites — yours and your competitors’. How ChatGPT, Gemini, Perplexity and other platforms describe you is reviewed by a specialist in a consultation. Being AI-ready doesn’t automatically make you AI-visible — but you can’t become visible without it.
AI Overviews appear inside Google search results, so the reliable way to review them is a person running the searches that matter to your business and reading what appears — part of the consultation.
The free check retrieves your homepage, robots.txt and sitemap — the pages AI systems lean on to understand who you are — and reports how many URLs your sitemap declares. A site-wide crawl is a deeper piece of work.
No platform publishes the selection logic behind a generative answer. The checker measures the signals those systems demonstrably read, so improving them strengthens your position — without anyone being able to guarantee a mention.
One check describes one moment. AI answers shift with model updates, new content and competitor activity, which is why re-checking matters more than any single number.
After the check
The free check tells you whether you have a problem. These pages tell you what to do about it.
What each signal category means, how Pass, Warning, Fail and Not tested are decided, and how readiness is scored.
Read moreWhere the automated audit stops: your actual visibility across AI platforms, competitor AI research, and your results read through with you. Free to book.
Read moreWhy one reading is a snapshot, what moves between readings, and how to build a trend line today.
Read moreQuestions
All you need is your web address. The checker retrieves your homepage, robots.txt and sitemap, identifies your business from your own site, and asks you to confirm a few details — your category, your market and up to a handful of competitors — so the competitor research it runs is relevant to you.
The whole check takes a few minutes. Entering your web address takes about twenty seconds, confirming your business details a minute or two, and the analysis runs while you wait, with most of the time spent retrieving your homepage, robots.txt and sitemap.
The checker measures thirty-two website and entity signals across five readiness categories: Technical Readiness, Entity & Brand Signals, Content Authority, Answer Readiness and Trust Signals. Each returns Pass, Warning, Fail or Not tested alongside the raw evidence — the actual title tag, the schema types found, the number of sitemap URLs — so every finding shows its working.
The free AI Readiness Report includes your score out of 100, all five scored categories, the full SEO and AEO audit, every issue detected, competitor website benchmarking, content opportunities and your top 5 improvements. It is measured from your website and your competitors’ public websites. To see what ChatGPT, Gemini, Claude, Perplexity or Google AI actually say about you and your competitors, book a free consultation with a specialist.
Book a consultation and a specialist will put your customers’ questions to ChatGPT with you, alongside Gemini, Perplexity, Claude and Google AI, and show you how each describes you and which competitors are named. Running the free checker first means that review starts from a clear picture of your foundations. Booking is free.
Yes — the checker benchmarks your competitors’ websites against yours on the same signals. Competitors are identified from public sources, their public websites are crawled, and they are scored on a like-for-like subset of factors so neither side gains from crawl depth. Which competitors the AI platforms actually name is researched by a specialist in a consultation.
Yes — the checker only reads publicly available pages, exactly as a search or AI crawler would. It makes no changes, submits no forms and needs no access to your hosting, CMS or analytics.
Enter your website and get your free AI Readiness Report. No credit card required.