Crawlability
5If a machine cannot retrieve the page, nothing else on this list matters.
- Website reachable
- Canonical tag
- robots.txt
- XML sitemap
- Indexable by crawlers
Free tool
The AI Visibility Checker
A free, evidence-based read on whether AI systems can find, read and correctly describe your business — built from your own website, with the working shown.
No credit card. 24 measured signals · 3 free checks per day.
What the checker is for
Most businesses have never seen the version of themselves that a machine reads. You know what your homepage looks like. You have no idea what is left once the design, the photography and the animation are stripped away and all that remains is text, headings and markup — which is exactly the version an AI system works from.
The AI Visibility Checker produces that version and grades it. It answers a narrow, useful question: if an assistant were asked about a business like yours today, is there enough legible, structured, corroborated information on your site for the assistant to name you, describe you correctly and point a customer at you?
It is deliberately not a rank tracker. There is no ranking to track — an AI answer names two or three businesses and moves on. What the checker measures instead is whether you are the kind of business that is easy to include, and where the friction is if you are not.
Who it is built for
It is written for the owner or marketing lead of a real business, not for a technical SEO audience. Every result is stated in plain English, and every result shows the evidence behind it. If we say your meta description is too short, we show you the description and its length. If we say your Organization schema is missing, we list the schema types we did find. You should never have to take a score on trust.
What you get back
- Your AI Says Score out of 100, with its rating band and a confidence level reported separately.
- 3 of the 7 component scores, each labelled as observed or estimated.
- The full 24-signal readiness audit, with Pass, Warning, Fail or Not tested against each one.
- Your top 3 priority opportunities, ordered by the difference they would make rather than by how easy they are.
- The buyer-question library built for your category — the prompts your customers plausibly put to an assistant.
How long it takes
- ~20 sec — enter your web address.
- 1–2 min — confirm your business, market and competitors.
- 2–3 min — retrieval, audit, question library and scoring.
Slow or heavily protected sites take longer. Anything we could not retrieve is reported as Not tested, never as a failure.
The audit
What the checker actually measures
Twenty-four signals in seven categories. Every one is read from your live site at the moment you run the check — none of it is inferred from a third-party index.
Metadata
3Often the first summary of your business an AI system ever reads.
- Page title
- Meta description
- Open Graph metadata
Structure
4Headings are how a machine finds the section worth quoting.
- Single descriptive H1
- Heading structure
- Internal linking
- Image alt text
Schema
6The only place you get to state plainly what you are, rather than imply it.
- Structured data present (JSON-LD)
- Organization schema
- LocalBusiness schema
- Product or Service schema
- FAQ schema
- Breadcrumb schema
Entity
2Who you are, where you operate and how you can be reached.
- About page
- Contact details
Answerability
3Whether your pages are written in a shape an answer can be lifted from.
- Question-based content
- Answer-first writing
- Content depth
Authority
1Independent corroboration that you are who you say you are.
- Authoritative profile links (sameAs)
Each signal carries a weight inside the AEO / Website Readiness component, and that component is 10% of the overall AI Says Score. Signals that could not be tested are excluded from the calculation rather than counted as zero — so a blocked robots.txt fetch lowers your confidence level, not your score. How the score is built.
Honest limits
What the checker cannot do yet
A measurement tool is only worth using if it is candid about its own boundaries. These are ours.
It cannot show you live AI answers without an integration
Observed data from ChatGPT, Gemini, Perplexity and the other assessed platforms requires those integrations to be connected to your account. Until they are, platform panels read "Integration required" and the platform-dependent components are marked Estimated.
It cannot read Google AI Overviews directly
AI Overviews appear inside Google search results and have no public API. Measuring that surface needs a licensed SERP data source, so it is assessed separately from the assistant platforms.
It audits your homepage, not every page
The free check retrieves your homepage, robots.txt and sitemap. It reports how many URLs your sitemap declares, but it does not crawl them all. A site-wide crawl is a different depth of work.
It cannot promise a ranking outcome
No one publishes the selection logic behind a generative answer. The checker measures the signals those systems demonstrably read, and it does not pretend that improving them guarantees a mention.
It is a snapshot, not a trend
One check describes one moment. AI answers shift with model updates, new content and competitor activity, which is why re-checking matters more than any single number.
After the check
Where to go next
The free check tells you whether you have a problem. These pages tell you what to do about it.
AEO audit, in detail
What each signal category means, how Pass, Warning, Fail and Not tested are decided, and how readiness is scored.
Read moreThe AU$99 report
Platform analysis, query analysis, competitor comparison, accuracy review and a 90-day plan.
Read moreMonitoring over time
Why one check is a snapshot, what moves between checks, and what ongoing tracking would cover.
Read more
Questions
Questions about the free checker
Your web address. Nothing else is required to start. The checker retrieves your homepage, robots.txt and sitemap, identifies your business from your own site, and asks you to confirm a few details — your category, your market and up to a handful of competitors — so the buyer-question library it builds is relevant to you.
A few minutes end to end. Entering your web address takes about twenty seconds, confirming your business details takes a minute or two, and the analysis itself runs while you wait. Retrieval of your homepage, robots.txt and sitemap accounts for most of the time.
Twenty-four website and entity signals across seven categories: crawlability, metadata, structure, schema, entity, answerability and authority. Each one returns Pass, Warning, Fail or Not tested, with the raw evidence we read — the actual title tag, the schema types found, the number of sitemap URLs — so nothing is asserted without showing the working.
The free check reveals 3 of the seven component scores and your top 3 priority opportunities. It does not include the AI platform breakdown, the full query analysis, competitor comparison, the "What AI Says About You" accuracy review or the 90-day plan. Those are in the AU$99 AI Visibility Report.
Only when an AI platform integration has been connected to your account. Without a connection, the checker shows "Integration required" for that platform rather than inventing a number, and the affected component scores are clearly labelled as estimated from measured website and entity signals.
No. The checker only reads publicly available pages, exactly as a search or AI crawler would. It makes no changes, submits no forms and needs no access to your hosting, CMS or analytics.
Find out what AI says about your business
Enter your website and get your AI Says Score. No credit card required.