About
About AI Says
AI Says is an independent AI search readiness platform, operated by Digital Pro, that audits how well a website can be found, understood and cited by AI-powered search. It measures a site’s SEO, AEO and entity signals, produces an AI Readiness Score out of 100 with prioritised recommendations, and benchmarks competitors’ websites on the same factors.
- What it is
- An AI search readiness audit for websites
- What it measures
- SEO, AEO and AI readiness across 5 scored categories
- What it costs
- The automated audit is free; the expert consultation is free to book
- Operated by
- Digital Pro
Why AI Says exists
AI has to understand a business before it can recommend one
Search is shifting from lists of links to answers written by AI. The businesses named in those answers are the ones AI systems can read, understand and trust.
When someone asks ChatGPT, Gemini, Claude, Perplexity or Google’s AI features for a recommendation, the answer is assembled from what those systems can find and make sense of on the web. A business whose website states clearly who it is, what it does, where it operates and why it can be trusted gives them something to work with. One that leaves them to infer it is easy to pass over.
Most websites were built to rank pages, not to be understood and quoted. They can perform well in traditional search and still be hard for an AI system to summarise accurately: the entity is ambiguous, the answers customers want are buried, and the structured data that would make it all machine-readable is thin or missing.
AI Says exists to make that gap visible and fixable. It shows a business exactly how ready its website is for AI search, how it compares with the competitors it is up against, and what to change first.
How we work
What we believe, and where you will see it in the product
These are not aspirations. Each one is a decision built into how the audit runs and how its results are presented.
01
Measure what can be measured honestly
The audit is deterministic: the same website produces the same result, every factor is shown with the evidence behind it, and a check that cannot run is reported as not tested rather than guessed at. You can trace every point in your score back to something observed on your site.
02
Keep readiness and visibility distinct
Being AI-ready doesn’t automatically make you AI-visible — but you can’t become visible without it. The automated audit measures readiness. What AI platforms actually say about a business is reviewed by a specialist, directly on each platform — and the two are never presented as the same thing.
03
Practical recommendations over vanity scores
A score is only useful if it tells you what to do next. Every recommendation traces back to a specific finding, and priority reflects both how much a factor matters and how far you are from getting it right — so the first fix is the one worth doing first.
04
Plain English over jargon
Every check returns a plain-English result that a business owner can act on, with the technical detail alongside for whoever builds the website. Understanding your own audit should not require a specialist vocabulary.
What AI Says does
Two steps: an automated audit, then an expert
The audit covers everything that can be measured from a website. A specialist covers what cannot.
Step 1 — automated audit, free
Your AI Readiness Report
AI Says reads your website as a search or AI crawler would and scores it across 5 weighted categories — Technical Readiness, Entity & Brand Signals, Content Authority, Answer Readiness, Trust Signals — for an AI Readiness Score out of 100. The report includes a full SEO and AEO audit, benchmarks your competitors’ public websites on the same factors, and ends with prioritised recommendations.
Step 2 — expert consultation, free to book
What AI actually says about you
A specialist reviews your actual visibility across AI platforms, researches which competitors AI names and why, and works through your audit with you so you know what to fix first. This is human analysis, carried out directly on each platform.
Who’s behind it
Developed and operated by Digital Pro
AI Says is built and run by Digital Pro, which also provides the specialists behind the expert consultation. Digital Pro can implement the SEO, AEO, content and technical work a report recommends, for businesses that would rather not do it themselves. Every recommendation is written so that any capable web team can action it.
Visit Digital Pro(opens in a new tab)Independence
Independent by design
AI Says works for the businesses it audits. It does not connect to any AI platform, and its findings are drawn from public websites, so the assessment is the same whichever platforms you care most about.
AI Says is not affiliated with or endorsed by OpenAI, Google, Anthropic, Perplexity or other AI/search providers. Platform names are used descriptively to identify the services being assessed.
See how ready your website is
Run the free audit for your AI Readiness Score and recommendations, or talk to a specialist about what AI is saying about your business today.
No cost to book. A conversation, not a sales call.