How it works
From your web address to an action plan
Enter your web address and, a few minutes later, you have a scored, evidenced plan for making your website easier for AI search to find, understand and quote. Here is exactly what happens in between.
AI Says audits your website — the foundation every AI platform draws on. To see what ChatGPT, Gemini, Claude, Perplexity or Google AI are saying about you today, our specialists review those platforms directly during a consultation. AI Says is independent and is not connected to any AI platform.
- 01
Step 1 — automated audit, free
You enter your website
One field. We normalise the address, confirm it is a public site, and retrieve the homepage.
- No account required to start
- No credit card
- Works with or without www
- 02
Step 1 — automated audit, free
We identify your business
Your business name, category, location and services are read from your own structured data, metadata and headings.
- Organization schema, Open Graph, title tag
- Address from structured data where present
- Services from navigation and section headings
- 03
Step 1 — automated audit, free
You confirm the details
Everything we read is shown back to you with the evidence for each suggestion, so you can correct anything wrong before the analysis runs on it.
- Nothing is locked in from a guess
- Your corrections drive the competitor research
- They also drive the customer-question library
- 04
Step 1 — automated audit, free
We audit your website
Thirty-two checks across crawlability, metadata, structure, schema, entity clarity, answer-readiness and trust. Every check returns a plain-English result and the evidence behind it. This is the SEO audit and the AEO audit in one pass.
- SEO: titles, metadata, headings, crawlability, indexing, canonicals, internal linking
- AEO: FAQ schema, question-form headings, answer-first content, structured-data breadth
- Checks that cannot run return NOT_TESTED, never a guess
- 05
Step 1 — automated audit, free
We score your AI readiness
Every check earns points inside one of 5 weighted categories — Technical Readiness, Entity & Brand Signals, Content Authority, Answer Readiness, Trust Signals — which roll up into your AI Readiness Score out of 100.
- Points-based within a category, weighted across categories
- NOT_TESTED factors leave both the earned and the available total
- Every number traces back to an observed signal on your site
- 06
Step 1 — automated audit, free
We benchmark your competitors’ websites
We work out which businesses you are actually up against, then run the same audit over their public websites so the comparison is measured rather than asserted. Nothing here asks an AI platform what it thinks of them.
- Up to 5 competitors discovered, then crawled
- Compared on readiness, content depth, structured data, FAQ content, entity signals and topical coverage
- Scored on a like-for-like subset, so neither side gains from crawl depth
- 07
Step 1 — automated audit, free
We find your content gaps
A library of the questions buyers in your category actually ask is generated from your confirmed profile, and your site and your competitors’ sites are checked against it. The gaps are the questions the market is answering and you are not.
- Five intent types, priority-ordered
- Generated deterministically, so the same profile always gives the same library
- Gaps are read from published web pages, never from an AI platform answer
- 08
Step 1 — automated audit, free
You get your score and your recommendations
Your AI Readiness Report: the score, all 5 categories with every factor, the full SEO and AEO audit, what AI can currently understand about your business, every issue detected, the competitor benchmarking, your content gaps and your top 5 prioritised improvements.
- Priority reflects both the weight and the size of the gap
- Every recommendation traces back to a specific finding
- Nothing is locked, blurred or held back
- 09
Step 2 — talk to an expert
You talk to an expert about what AI actually says
Website readiness is only one part of the picture. Our automated audit evaluates whether your website is prepared for AI-powered search. For a deeper understanding of your actual visibility, competitive position and opportunities across AI-powered search, our experts can carry out a more detailed analysis during a consultation.
- Visibility reviewed across ChatGPT, Google AI, Gemini, Perplexity and Claude
- Competitor AI visibility researched by hand
- Your audit read with you, and the fixes put in order
The audit
Four possible results, and one of them matters more than you'd think
Most audit tools score anything they could not test as a failure. That inflates the problem and buries the real ones.
The signal is present and correctly formed. Counts fully towards your readiness score.
Present but incomplete, or technically valid but weak in practice. Counts as half.
Missing or actively harmful — a site-wide noindex, a blanket crawler block, no structured data at all.
The check could not run: a timeout, a block, a page that does not exist. Excluded from the calculation entirely, with the reason shown.
Content gaps
What are your customers asking AI?
Your question library is organised by intent, because a business can publish plenty of general material and answer none of the questions that precede a purchase.
Discovery
Customers looking for who does this kind of work.
Recommendation
Customers asking AI who they should actually use.
Comparison
Customers weighing you against the alternatives.
Commercial
Customers close to buying — price, process, what to ask.
Informational
Customers checking who you are before making contact.
The audit checks which of these questions are answered on your website and on the competitor websites it crawled, and reports the gaps. Whether an AI platform names you when someone asks one of them is a different question — a specialist reviews that during a consultation.
What the consultation coversStep 1 and step 2
Where the audit hands over to a specialist
The automated audit covers everything that can be measured from a website. The platforms themselves are reviewed by a person.
Every factor in the AI Readiness Report is measured from a website, with the evidence shown. Nothing is hidden, blurred or held back for payment: the whole report is yours.
Being AI-ready doesn’t automatically make you AI-visible — but you can’t become visible without it. AI Says helps you build the foundation. Our experts help you understand how you compare, where your competitors are gaining ground, and what to do next.
The handover happens where the evidence changes. A website can be read automatically, repeatedly and identically. What ChatGPT, Gemini, Claude, Perplexity or Google AI say when a customer asks varies by platform, model, location, personalisation, prompt wording and time, so it is best reviewed by a person asking realistic questions and interpreting the answers. That is the consultation, and it is free to book.
The AI Readiness Score measures how well your website is prepared to be understood, trusted and cited by AI-powered search — the foundations you control. It is measured from your website, not from AI platform answers. Readiness is what makes visibility possible; to see your actual visibility on each platform, book a consultation with a specialist.
Ready to see yours?
The free check runs the full website audit, benchmarks your competitors and gives you your AI Readiness Score. Talking it through with a specialist is optional from there, and free.
Check My AI ReadinessRead the scoring methodologyQuestions
How the check works
All you need is your website address. Everything else — business name, industry, location, services — is read from your own site and presented for you to confirm or correct.
AI Says only reads what is already public: your homepage, robots.txt and sitemap.xml, exactly as a search or AI crawler would. There is nothing to install and no permissions to grant.
The audit measures readiness — whether your website gives those systems what they need to find, understand and cite you — across your own site and your competitors’ public websites. To see what the platforms currently say about you, a specialist reviews them directly with you in a consultation, which is free to book.
Your details shape the competitor research and the customer questions your content is checked against. If your market is read as “New South Wales” when your customers are in Western Sydney, the competitors found and the questions checked will be slightly off — and so will the result. A minute of confirmation makes the whole report sharper.
Checks that cannot read your site are marked Not tested with the reason attached, and left out of the readiness calculation rather than scored as failures. It is also a valuable finding in itself: if our crawler is turned away, AI crawlers may be too — and fixing that is often the single biggest improvement available.
The whole check takes a few minutes. Confirming your details takes about a minute, and the audit, competitor crawls and scoring then run while you wait.
See how ready your business is for AI search
Enter your website and get your free AI Readiness Report. No credit card required.