The free report
The AI Readiness Report
Whether your website gives AI systems what they need to find you, understand you and cite you — scored out of 100, evidenced factor by factor, benchmarked against your competitors' websites and turned into a prioritised list of fixes.
Free
No card. No account. One business.
AI Says audits your website — the foundation every AI platform draws on. To see what ChatGPT, Gemini, Claude, Perplexity or Google AI are saying about you today, our specialists review those platforms directly during a consultation. AI Says is independent and is not connected to any AI platform.
What this report answers
One question, properly: is your website ready to be understood, trusted and quoted by AI-powered search? It reads your site, grades the signals AI systems rely on, identifies the competitors you are up against, crawls their sites and compares them with yours on the same factors, and gives you a prioritised list of what to fix.
Everything in it is observed directly from the pages it reads, with the evidence shown for every finding. Where a factor could not be tested, it is marked as such and left out of the arithmetic, so your score only ever reflects what was actually checked.
Where the report fits
The report measures the foundations every AI platform draws on: your website and your competitors’ websites, scored on the same factors, repeatably. It is the part of AI visibility you control directly — and the natural first step before looking at how ChatGPT, Gemini, Claude, Perplexity or Google AI describe you today.
Being AI-ready doesn’t automatically make you AI-visible — but you can’t become visible without it. AI Says helps you build the foundation. Our experts help you understand how you compare, where your competitors are gaining ground, and what to do next. That second part is an expert consultation, and it is free to book.
It is written to be acted on, not admired
Every finding follows the same shape: here is what we measured, here is the evidence, here is why it matters for an AI answer, here is the change. There are no charts without numbers behind them and no recommendations without a stated reason.
At a glance
- AI Readiness Score out of 100
- Five scored categories, every factor shown
- SEO audit — titles, metadata, headings, crawlability, indexing, internal linking
- AEO audit — answer-ready content, question coverage, FAQs, structured answers
- What AI can currently understand about your business
- Entity, brand and location clarity
- Schema and structured data review
- Authority and trust signals
- Competitor SEO and AEO benchmarking
- Content gap opportunities
- Detailed, prioritised recommendations
What the readiness score means
The AI Readiness Score measures how well your website is prepared to be understood, trusted and cited by AI-powered search — the foundations you control. It is measured from your website, not from AI platform answers. Readiness is what makes visibility possible; to see your actual visibility on each platform, book a consultation with a specialist.
Contents
Every section of the report
Ten parts, in the order they appear. Nothing here is a teaser section and nothing is locked — each one carries findings specific to your website.
- 01
Executive summary
One page you could hand to a director. Your AI Readiness Score, its rating band, a plain-English headline describing the state of your website, and the findings that matter most.
- 02
Your AI Readiness Score, across 5 weighted categories
Every category scored and shown with its weight: Technical Readiness, Entity & Brand Signals, Content Authority, Answer Readiness, Trust Signals. Each carries its own factors, each factor shows the points it earned out of the points available, and anything that could not be tested is marked as such rather than counted against you.
- 03
The website audit — 32 individual checks
Every factor behind the score, with the technical detail underneath the plain-English label: retrievability, HTTPS, crawler permissions, indexing directives, sitemap, canonicals, response speed, declared language, headings, titles, metadata, internal linking, alt text and the rest.
- 04
The SEO audit
Titles, meta descriptions, heading structure, crawlability, indexability, canonical handling, internal linking and image accessibility — the classic signals, read the way an AI system reads them rather than the way a rank tracker does.
- 05
The AEO audit
Answer Engine Optimisation: whether your content is shaped as answers to questions customers actually ask. FAQ schema, question-form headings, answer-first paragraphs, structured-data breadth, breadcrumbs and social preview markup.
- 06
What AI can currently understand about your business
Who your website says you are, what it says you do and where it says you operate, read back to you as a machine would extract it. It is often the section clients read first, because a business that reads ambiguously to a crawler reads ambiguously to an AI system.
- 07
Entity, brand and trust signals
Organisation and website schema, services clarity, an about page, location signals, real contact details, a postal address and verifiable profiles elsewhere. The proof-of-existence layer everything else rests on.
- 08
Competitor website benchmarking
Competitors are identified from public sources, their public websites are crawled, and they are scored on the same factors you were — on a like-for-like subset, so neither side is advantaged by crawl depth. You see where their foundations are stronger and where yours already are.
- 09
Content gap opportunities
Topics and question coverage your competitors have and you do not, drawn from what is actually published on the sites that were crawled.
- 10
Prioritised recommendations
Every issue detected, worst first, plus a shortlist of the 5 fixes worth doing first — ranked by how much score they recover and nudged up where competitors are measurably ahead on the same thing. Each one names the finding behind it, why it matters in business terms and the effort involved.
Two steps
What the audit measures, and what a specialist measures
The split is not free versus paid. It is what can be read off a website, and what can only be found out by asking the AI platforms themselves — which is work a person does.
| Section | Step 1 — AI Readiness Report · automated, free | Step 2 — Expert consultation · human, free to book |
|---|---|---|
| AI Readiness Score and rating band | Included | Read through with you |
| 5 scored readiness categories | Included, with every factor shown | Interpreted in context |
| Website audit — 32 checks | Full audit | Discussed, with the fixes sequenced |
| SEO audit | Included | Implementation priorities |
| AEO audit | Included | Implementation priorities |
| What AI can understand about your business | Included | Reviewed |
| Every issue detected | Included | — |
| Competitor website benchmarking | Included | Extended by hand |
| Content gap opportunities | Included | Turned into a content strategy |
| Prioritised recommendations | Top 5 highlighted | Ordered for your team |
| What ChatGPT, Gemini, Claude, Perplexity and Google AI say about you | Not measured — no platform is queried | Reviewed by a specialist |
| Competitor AI visibility | Not measured | Researched by a specialist |
| Authority and citation opportunities | Trust signals only | Researched by a specialist |
| Market and positioning insights | — | Included |
Platform visibility is reviewed by a specialist, directly on each platform, during your consultation — so you get expert interpretation, not just raw output. AI Says is independent and not connected to any AI platform.
In practice
How businesses use the report
Three common paths, depending on who is going to do the work.
The owner who wants a brief
They read the executive summary and the prioritised recommendations, then hand the list to whoever maintains the site. It is written so it can be forwarded without translation.
The marketer who needs a case
They use the competitor benchmarking to show where the business is behind on the foundations AI systems rely on. A like-for-like comparison is usually easier to get budget for than an abstract score.
The agency or developer who needs specifics
They work from the audit and the schema findings, where each item names the evidence we read and the exact change implied — not "improve your structured data".
- Not sure which you are? The sample report shows the full structure with clearly labelled demonstration content, and how it works explains the analysis behind it.
Step 2 — talk to an expert
Want to know what AI is actually saying about your business?
Website readiness is only one part of the picture. Our automated audit evaluates whether your website is prepared for AI-powered search. For a deeper understanding of your actual visibility, competitive position and opportunities across AI-powered search, our experts can carry out a more detailed analysis during a consultation.
No cost to book. A conversation, not a sales call.
The AI Readiness Score is a proprietary readiness assessment developed by AI Says, measured from your website. It is not an official ranking from any AI or search platform, and it does not measure what any AI platform currently says about your business. AI-generated answers vary by platform, model, location, personalisation, prompt wording and time.
AI Says is not affiliated with or endorsed by OpenAI, Google, Anthropic, Perplexity or other AI/search providers. Platform names are used descriptively to identify the services being assessed. Full disclaimer.
Questions
Questions about the report
The report is free, with no card required. You get your AI Readiness Score out of 100, all 5 scored categories with every factor shown, the full SEO and AEO audit, what AI can currently understand about your business, every issue detected, competitor website benchmarking and your top 5 prioritised improvements. We ask for your email address before the results open.
The report shows whether your website gives ChatGPT, Gemini and other answer engines what they need to find, understand and cite you — the foundations every platform draws on. To see what those platforms currently say about you, a specialist reviews them directly with you in a consultation, which is free to book.
Yes — AI Says identifies your competitors, crawls their public websites and scores them on the same readiness, SEO and AEO factors as yours, so the comparison is like for like. Which of them the AI platforms actually name and recommend is researched by a specialist in the consultation.
Every section is measured from your live website, so each one carries your own findings. Where a factor genuinely could not be tested — a page that would not respond, for example — it is marked Not tested and left out of the arithmetic, so it neither helps nor hurts your score.
Yes — the report is written to be shared. Each finding states the evidence, why it matters and the change it implies, so it reads clearly to someone who did not run it, and it exports cleanly as a PDF to circulate, attach to a brief or hand to whoever maintains your website.
The data is live: your website and your competitors’ websites are read at the moment the report runs. Re-run it after you make changes and your score moves with them, which makes it a simple way to confirm each fix has landed.
A strong report means your foundations are in good order, and the next question is whether AI platforms are actually naming you. Readiness is what makes visibility possible, but being chosen also depends on corroboration, authority and competition in your category. That is where the expert consultation earns its place: a specialist checks the platforms and shows you who is being named and why.
Get your AI Readiness Report
Enter your website address and the audit runs in a couple of minutes. Nothing to pay, nothing locked.